Betula by APICAL REFORM
B E T U L A
A sinuous structure made entirely out of birch ply, the chair is a fine example of the beauty in fluid decontructivism. As a piece of design-art, and of function, the chair’s seemingly simple form is revealed as layers of birch ply – each individually designed – are precisely put in place. The concept behind this project – one of layering and revealing the internal frameworks.
Founded in 2011, Apical Reform is a collaborative design studio dedicated to creating immersive experiences led by art and innovation in production technology.
In just a few years, the studio has found a definitive creative voice, designing everything from collectible furniture to bespoke design-art pieces. The studio consists of a group of young, forward-thinking creatives making an honest inquiry into how design intervention can transcend the mundane into a singularly extraordinary experience. Innovation and technology are the foundations from which the Apical Reform designers approach their métier.
Apical Reform is led by Owner and Creative Director Amrish Patel and Partner and Design Director Darshan Soni. AR Gallery was inaugurated in Dubai Design District (d3) in 2017. Fostering an environment that is geared to nurture and promote, AR Gallery at Building Six, Dubai Design District, UAE also undertakes design projects and commissions under the guidance of its Partner and Director, the award-winning designer Anna Szonyi.